Branding can make business and communication simple.
A classic example of excellent branding is Oprah. The Oprah brand applies to a tv show, a production company, a magazine, and a book club. When the Oprah brand is placed on a product or service, what more needs to be said? The brand speaks for itself. If there were different names, looks, feels to each one of Oprah’s businesses, a tremendous amount of energy would be required to market each one and to integrate all of them. That’s the power of branding and the power of simplicity.
Branding is an important aspect of a business education. A good introductory article is at http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm.
Next I’ll talk about branding in the world of nonduality. I’ll give a few examples, but mostly leave it up to you to decide what constitutes effective branding.
