Interview with James Swartz

An Interview with James Swartz

Conducted by Paula Marvelly

James Swartz

James Swartz was born in Butte, Montana in 1941. He grew up in Lewiston, Idaho; at 17, he left for a military prep school in Minnesota. He spent two years in a liberal arts college in Wisconscin, and then attended University of California at Berkeley in ’63. Six months short of graduation he ran off to Hawaii to start a successful business. But something was terribly wrong; at 26 he had ‘become an alcoholic, was a chain smoking gluttonous adulterer and life in every respect was not worth living’. One day in the Post Office in Waikiki he had a life changing epiphany that put him on the path to freedom.

Q. In your talk at the Science and Nonduality Conference, you said that the words ‘Advaita’ and ‘Vedanta’ don’t really go together. So could you define precisely what they mean?

Advaita means nondual. It’s an adjective that describes consciousness. It is not the name of a particular school of Vedanta because if Vedanta is properly understood, it is not a philosophy that can be broken up into different schools. In fact Vedanta is a dualistic method that removes ignorance. The only thing that is nondual is consciousness.

Vedanta means the knowledge that ends the search for knowledge. This knowledge is enshrined at the end of each of the four Vedas. Once you have this knowledge you don’t need to know anything else ever again. It refers to knowledge of yourself as awareness. It does not mean that you know every fact in existence.

Vedanta is a pranana – a means of knowledge. Because knowledge doesn’t happen on its own, it requires a means. The Self is not going to be known by the ordinary means that we have – by our senses, mind and intellect – because they need objects. But the Self is not available for objectification.

So, the means at our disposal is unsuitable and therefore Vedanta has evolved. It removes ignorance about the nature of the Self. It destroys the beliefs and opinions and ideas that you have about yourself that stand in the way of appreciating who you truly are.

Q. Ramana Maharshi likens knowledge to a stick that stirs the funeral pyre and once the Self is understood, you throw the stick in as well.

Yes, that’s right. Vedanta is a throw-away. Once the self is known for what it is, you do not need to know it again. You cannot forget it because the Self is always present. It is not an object to be remembered, like an experience. You can forget something that is not present, but once you know the Self you cannot forget it because it is you. Try to forget you. It is impossible.

Q. So the apparent self embarks upon a spiritual journey, uses the knowledge to reach a point of understanding and then it’s over.

That’s right. The mantra that people are chanting everyday is, I am small, I am inadequate, I am incomplete, I am separate. It is a steady drone in the back of their minds all the time. This is how they think and this is the point of view from which they are thinking.

Those thoughts need to be neutralised because they are not in harmony with the nature of reality. This method of teaching is called pratipaksha bhavana which means applying the opposite thought. It’s called enquiry but you are not asking a question like who am I? You are seeing what kind of thought is in your mind…the thought behind your thoughts and neutralizing it with the truth. The same thought is always in the mind – there’s something wrong with me, I am missing something, something is lacking, I need something. It is not true. You don’t need anything. Nothing is missing.

Shankara calls it the jnanabyasa, which means the application or the practice of knowledge, and it requires a certain degree of faith. It is why faith and devotion are qualifications for enlightenment. Even though I don’t feel that I am whole and complete, I have to fake it till I make it! I have to pretend that I am what I am. It sounds ridiculous, but it works.

Q. Assume a virtue if I have it not …

Yes. I have to assume that this is true; then I have to operate from that assumption and see if reality does or doesn’t confirm the truth. Because when I start thinking like this, when I start seeing myself in this way, I suddenly see a transformation in my life, things start to turn around, and I get this confirmation over and over again from my experiences, from the people around me.

Q. Why is it there this inherent paradox that only a few embark upon the path to Self knowledge? It’s ludicrous!

Yes, it is ludicrous from the point of view of the intellect, but it’s not really a legitimate question because the one who is asking it is a product of self ignorance. It’s like flashlight bulb saying, ‘I’d like to know what electricity is, why am I shining, and where is my light coming from?’ It can’t know because it is a gross transformation of a subtler energy and a gross thing cannot understand something subtler.

‘How’ ignorance works, we can say – that is a legitimate question. But there’s no actual ‘why’ to this because the one who wants the answer is incapable of understanding that he or she is awareness.

When you see that you are awareness, the idea of asking ‘why’ doesn’t come up. ‘How’ is relevant because it is a process we can describe and indicate. It is subject to analysis and investigation.

But there’s no ‘why’. It is just the nature of the Absolute.

Q. There’s diversity in the unity. That’s the paradox.

Yeah, in maya, everything is a paradox – it’s a zero-sum game. It’s all set up to frustrate you completely.

Q. In a way, it’s like very advanced mathematics – the paradox is an exquisite arrangement.

Absolutely. It’s totally conscious, it’s total purposeful, it’s aesthetic and it’s humorous. How can something that doesn’t have a problem, imagine that it has a problem, create a whole universe in order to solve its own problem and get out of it again… Ha!

Q. But it’s the jivas (individuals) that have the problems because of their self-ignorance?

There are no jivas apart from awareness, so awareness under the spell of apparent ignorance imagines that it has a problem. The ignorance is apparent and the knowledge is also apparent. The knowledge of Vedanta is an apparent knowledge because it operates only in maya and it’s only useful until it’s solved its problem. And then we throw in the stick, we throw the knowledge away. I don’t need the knowledge because it has already neutralised the ignorance.

You are giving the jiva some kind of independent existence.

Q. But to say that awareness has a problem to me is like saying Brahman has a problem. But Brahman doesn’t have a problem because Brahman just is.

Yes, but if there is a problem, then only Brahman could have that problem because there is only Brahman and so what kind of a problem is it? It’s not a real problem, it’s only an apparent problem.

In other words, the problem is all mithya (apparent), it is not satya (real).

When Brahman (consciousness) associates with maya (Ignorance) it seems to become a jiva, an individual. Pancadashi and other texts are very clear about this. The jiva, the individual, is Brahman or consciousness with a gross, subtle and causal body, i.e., ignorance. And that’s what makes Brahman seem to be an individual, when in fact it is not an individual.

This is a linguistic problem, two different words referring to the same thing. You can’t have a problem if there is only Brahman. If there is a jiva, it would have to be Brahman. Jiva would have to be another word for Brahman. But if jiva is different from Brahman you have a problem. It contradicts non-duality.

So Vedanta says it is an apparent problem that belongs to Ignorance and can be removed by enquiry. If it’s a real problem, then we’ve got a situation where Brahman who is limitless and jiva who is limited have the same degree of reality. How would we determine which is real? When Ignorance enters the picture one thing seems to be two different things.

Q. This brings me to Neo Advaita… As I understand it, Neo Advaita says I don’t exist, all is One, there is no separate self. This is opposed to traditional Advaita Vedanta teachings that say there is an apparent self, all is apparent diversity, there is an apparent separate self. Neo Advaita seems to miss that paradoxical subtlety. So I just wonder how it is that Neo Advaita is flourishing so much?

Well, it’s not exactly opposed because the traditional texts also say that there is no separate self. But what this means is not understood properly by this raft of so-called enlightened people who teach Neo-Advaita. People want an easy path and this seems to be a very easy way to solve the problem. But it does not solve the problem. Neo Advaita doesn’t have a way out of the apparent reality apart from its mindless denials. It has no guru, no teaching, no teacher – even though these guys are functioning as teachers, who are disseminating ignorance. There’s no way you can get from where you are to Brahman. There’s no path for them.

Vedanta is a complete path and provisionally accepts you as an individual and then it gradually, slowly, works you out of the problem of limitation, showing you as you go along what the Self is, what ignorance is.

Enlightenment in Vedanta is called atma-anatma viveka and it means discrimination between the Self and the apparent self.

So, I need to get that very clear – what the ‘not self’ is and what I can do in this relative apparent reality to get the kind of mind that’s capable of appreciating the fact that I am non-dual awareness.

There’s no way the Neos can get their minds prepared for enlightenment, so they just have to believe that they don’t exist on the basis of faith.

Q. So Neo Advaita is a faith?

Yes, it’s pure religion. These guys are the latest religious snake oil salesmen. And these people want to believe and belief is easy, until you start thinking. Once you start thinking, it screws up your beliefs.

The bloom is off the Neo-Advaita rose. I am getting a lot of people who realize how hollow it is and are coming back to the traditional teachings.

Q. So the understanding that there is only Brahman only comes when the mind is ripe to understand it. What Neo Advaita teachers are doing is taking people straight off the street and giving them the final teaching in a MacDonald’s happy meal, when in fact they’re not prepared.

Absolutely, instant enlightenment, yes! ‘I’m not really here, I’m just playing in the maya, nothing is really real, that’s why I am robbing you and cheating you and telling you all sorts of stories!’

In Vedanta, we have a concept called adhikara which means qualification. The way that these qualifications were arrived at was by looking at enlightened people, because all enlightened people basically have the same kind of nature and qualities in their minds – discrimination, dispassion, clarity of mind, devotion, forbearance, and so forth and so on. If you do not have these qualities, enligtenment will not be within your reach. Once you have developed them, then you are ready to be taught.

In Vedanta, you don’t get the teaching until you are qualified. For the people who are not qualified, who can’t get it, we teach them karma yoga and bhakti yoga, the three guna yoga, etc., which are subsets of Vedanta, and we also teach them how to use their minds properly and how to meditate until their minds become clear.

If you look at the Bhagavad Gita for example, the chapters up until chapter six are basically about karma yoga, although in the second chapter the Self is also presented.

Arjuna doesn’t get the Self teaching because he’s not qualified; he’s rajasic, an extrovert. So he needs karma yoga. Once he has understood karma yoga, he is ready for more, for meditation and self knowledge.

You cannot just walk in off the street and ‘get it’ as they advertise. They call it satsanga (keeping the company of truth) but it’s all about the sanga and not about the sat, although they talk a lot about it. It’s talk about it, it’s not the Self talking. It’s all a feel good thing. They get high on the group energy and perhaps some herbs. It produces a a lovely kind of intoxicating feeling, which they imagine is spiritual. It’s a nice social event, you get your long attenuated hugs with the other people who are there, perhaps you get the phone number of a cute girl or guy and well, it’s so cool…

Q. You said earlier in your talk today at the SAND Conference that Vedanta is the one and only system that provides everything you need for knowledge. What about the mystical paths, for example Sufism, Gnosticism, the Kabalah – are they just as profound?

I don’t think I said, ‘only.’ Vedanta is not profound and it’s not mystical. It’s purely common sense, logic and reason, direct experience and investigation. The thing about Vedanta is that it has a complete cosmology, a psychology, there’s a complete description of the Self, plus there are methods that you can use to transform your mind to make it meditation-worthy, to make it qualified for knowledge.

I don’t see that in other traditions. I see they only have bits and pieces of it

Q. So you’re saying Vedanta is the complete toolbox for Self-knowledge.

Yes. It’s called Brahma Vidya, which has several meanings, but one of them is the science of Brahman.

Q. So it is something that you can trust.

Absolutely. And it’s been confirmed over and over again and it’s never changed. These teachings have never changed and these methods have never changed. They remain true to the tradition forever because it is the truth and it works.

Q. Some people, I find, who are interested in non-duality, even in traditional teachings themselves, will say that any kind of teaching regarding the order of the creation, the nature of the mind, is somehow unimportant; in light of the fact that the apparent knowledge must be sublated or dissolved or let go in order to understand that everything is Brahman, what is the point ultimately in devoting so much time to such knowledge?

It’s true from the Self’s point of view, from awareness’s point of view, that there is no creation. It’s called ajatawada, non-creationism. Everything is the Self and the unborn. Therefore there is no creation.

But who understands it that way? Who actually gets that?

But if people who find themselves here in the creation, as jivas, as individuals with lives, bodies, minds and problems and want to grow toward that understanding, they first need to understand their milieu, the environment in which they find themselves and see how they relate to it.

And Ishvara or God is a name for the rules and laws and forces that are operating in the field and the one who operates these laws. The field of existence and the knower of the field is consciousness.

Q. The jnani knows that Brahman is samsara and samsara is Brahman, satyam is mithya and mithya is satyam.

Right. But this highlights the problem with Neo Advaita. They intellectually understand that all is Brahman and yet they dismiss the field of existence before they even know in what sense it is Brahman. So they continue to behave exactly like the fools they were before they they got the knowledge of Brahman. So you’ve got to ask, what kind of knowledge of Brahman is it?

You know, the proof of the pudding is in the eating. It’s how you live, it doesn’t matter what you say. You know whether a desire or a fear is motivating you. If you know it’s all Brahman, and that you’re Brahman, you’re not motivated by desires and fears – you stand apart from them.

The only way you can really tell with those people is not what they say, but how they live.

The tradition teaches what mithya is, and the tradition teaches what satya is. You don’t need to do anything about it, you just need to know what they are. Once you are clear about mithya and satya, then you won’t confuse them. Freedom is knowing which is which. Things will continue as they always have. The world is not going to suddenly merge in consciousness never to be seen again. Nor are you going to end up floating around in some blissful transcendental sky, free of everything.

Q. What comes to mind is Shankara’s three statements…

Brahma satyam. Jagan mithya. Jiva brahmaivah naparah.

Brahman alone is real. The world is an apparent reality. The individual and awareness are one. Or, the individual is limitless awareness.

Brahma is the truth, awareness is what’s real, what is true, what is always here and always present. Jagat, the world, is apparent. It looks real – it’s a very convincing dream and Ishvara has created a really cool dream that easily fools you. You can easily mistake it for reality, but it is only an apparent reality. You need to investigate and contemplate the meaning of these words, and then you can see though it.

Q. And what do you come to, arrive at? What is the answer to the ultimate question, who am I?

You arrive at the understanding that nothing is missing in you. That you are not lacking in any way, you see?

All this seeking is based upon the idea that something is missing.

Q. That ache that never seems to go away?

Exactly. And what you discover is that ache, that longing, that searching is not valid. You see that nothing is missing.

As Swami Dayananda says, you are whole and complete – purna is the word in the Vedas.

And therefore, my getting and keeping are no longer relevant to me. I am not hanging onto anything, and I’m not trying to obtain anything. However it is, is fine with me.

I feel adequate to deal with whatever is happening because I am awareness and awareness can handle anything. Nothing can affect me and I know this for certain. Not because I am a person who knows that I am awareness, but because I am awareness.

If it’s a person who knows that they are awareness, that’s a little different situation. You could call that self realization, or something. But there is still someone there who has a conviction that they are awareness.

But at a certain point, that conviction dissolves into the hard and fast understanding that I am awareness and then there’s no more discussion about it at all. And then it’s just I AM.

Q. I know Ramana Maharshi talks about two very distinct points – there’s an initial point where there is ‘self realization’ but the vasanas are still active; then there’s another point where the vasanas have burnt out and there is only I AM.

Absolutely. And you no longer assume the point of view of a jiva or an individual. The tension has gone.

One of the great gods in India is called Sri Ram and he appears as a deity with his bow, the bow is always unstrung; the bow being a symbol of the jiva, the ego.

And why doesn’t it have a string on it? Because there’s no tension in it! He’s totally free of tension and that’s the meaning of that symbol. The tension is borne of the belief that I am limited and incomplete and I’m in relationship to this world and I’ve got to negotiate my way through, avoiding this and gaining that, which basically wears you out and doesn’t provide you with any real peace.

How to Attain Enlightenment: The Vision of Nonduality
by James Swartz

(Sentient Publications, 2010)
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Visit James’ website,, for more information about his work.

This interview originally appeared on

10 thoughts on “Interview with James Swartz

  1. Dave Trindle

    I enjoyed the historical backdrop of traditional advaita and the confidence with which it is all provided. However, James is quite disrespectful of the neo-advaita aspect. How could such emnity reside in pure awareness? I do not know or care if I am “enlightened” if that word even has a stable meaning. But I do know there is no SEPARATE, INDEPENDENT, SELF here exercising free will. And the dropping off of that socially constructed belief has been quite a load off. It is not faith. I see it directly every day. There is no longer any need for outside authority. I guess I am “neo”, since I have not studied the traditional scriptures much. It is direct experience right here. I put this forward out of curiosity. How do you express such animosity/disrespect for neos based on the belief neos are saying “self does not exist.” This is just a conceptual statement that, of course, is untrue, as all concepts are untrue. How can that be the crucial determining factor to write-off the “snake oil salesman?” It just doesn’t make sense. And it contradicts my direct seeing.

    ps it’s ok to give my email. I’m happy to discuss this stuff with anyone. It’s quite fun and I seem to be drawn to it…I am not selling anything in the spiritual marketplace.


  2. emellesse

    Perhaps it’s unfair to extrapolate too much from the casual context of an interview, but I add my tuppence-worth to Dave Trindle’s comment.

    James Swartz is well-read and erudite on the traditional aspects of ‘attaining’ the actual – or the Self, in this ancient school of thought, Advaita. It was interesting reading until I got to the disparaging dismissal of so-called “neo Advaita”. Like Dave, I was astonished at the change of tone that occurred at this point. I’m not defending neo Advaita or its adherents. I just find it somewhat incongruent to make a statement like this:

    “… faith and devotion are qualifications for enlightenment. Even though I don’t feel that I am whole and complete, I have to fake it till I make it! I have to pretend that I am what I am. It sounds ridiculous, but it works.”

    and follow it with the dismissal of a counter-concept (neo-Advaita) by claiming it to be a new religion based on faith. If “faking” and “making” are good enough for Advaita, (and they “work”) why wouldn’t they be equally valid for any other approach? How can one leap from this ‘acceptable’ faith required in traditional Advaita, to the position that the faith required (according to Swartz’s view) in neo-Advaita is invalid and akin to snake-oil?

    Since all the stuff manifesting out of one-without-a-second Brahman must be Brahman, how can we claim that one version of dreamstuff is truer or more authentic than another?

    The truly amazing thing is that this is so simple to check out for oneself. Try standing as the direct and irrefutable KNOWINGness that you are, staying in that choiceless Awareing (stay, stay!), and try to kid yourself that one arising dreamstory is better, truer, more authentic, more spiritual than another. It simply doesn’t work! It’s undeniably obvious that the energy propelling one thought is no different to that which moves all thought. Mind moves; thoughts dance. The clear Light of Awareing remains unchanged.

    A practical experiment such as this can hardly be called “mindless denial”. It is a genuine inquiry into the reality beyond concepts of self, no-self and Self. And it requires no act of faith.

    And BTW. This Awareing-without-a-centre is no quick-fix cop out for the lazy lifestream. Within it genuine responsibility (ability to respond) flowers – for one’s deeds, one’s relationship to community and to the cosmos. Like everything in Creation, it embodies Wholeness in every gesture.

    No faking necessary.

    In joy –
    miriam louisa


  3. Dave Trindle

    Miriam, this is quite a coincidence, I, too, agree with me!…OK, all kidding aside, THANK YOU for introducing the wonderful word “AWARING.” That’s always seemed like a better pointer than the more popular “awareness,” as the latter is a noun and it seems that life is a verb (or gerund, whatever, let’s say verb-ish).
    Unfortunately, though, we’re going to have to part from our common agreement in one small detail, ie. laziness. In this case laziness was no barrier, quite the opposite. It was one of the last vehices to freedom. If “I” were an “I,” I woud be the consumate loafer. Turns out the “hard work” ethic was a barrier.
    Not that I’m afraid of hard work, though: I can sit around at watch it all day!
    Please feel free to email me at as I love to discuss non-duality (and tell lame jokes). If you are unsure where the jokes are, they are usually followed by an exclamation point…warmest regards, Dave Trindle


  4. Chidambar

    Yes, James, I remember you well. For season after season you sat in a certain cafe in Tiruvannamalai and spoke with wisdom, clarity and, sometimes,deep understanding. I enjoyed many moments listening to you talk, and talk (and talk:-) However, just as you criticize others, my criticism ( and my criticism also of many of the neo-advaitist teachers) is that anybody (and I mean anybody) who dared to add their p.o.v. and not sit quietly at the “feet of the (oh yes) Great One, or Ram (the name you preferred then)” was immediately and dis-respectfully ignored, over-ruled and definitely not welcome in the glee club again. Many would meet elsewhere and say, ” Hmmm….that guy sure is interesting, but what it is it with that immense ego?” So, I have to agree with the self-proclaimed pundit, Ken Wilber, there are many lines of development, and those who have some great experiences and insights would do well to LISTEN to what others are telling you. Many of us have also had great experiences, great insights and have a deep,rich and true spiritual practice, but do not feel the need to be the center of attention, the hot-line to the truth of the vedas or reality. Surely, that’s the whole point, James. So…Loosen up! Listen! Get some humor about the James Swartz need to be “the man”. Get real! You could, go far! 🙂


  5. Michael Reuben Aaron

    hi james, your (vedanta) teaching finally set me straight ,after 8-10 years of the path of awareness ,I now know exactly who and what I is.everything is in me ,and yet I is free of everything also.I cannot thank you enough ,for my life is irreversibly changed forever ,which of course is here and Now.This body seems to be 31 by the way, and thanks again!


  6. Michael Reuben Aaron

    I agree with James ,about so called neo advaita ,and yet I feel there are many awakened neo teachers out there or rather in me,who just don’t have a valid means of reaching or teaching the pure self-knowledge.Mooji for instance claimed he awakened after meeting Papaji for a few months or more,I can’t deny or dis-belive that ,and yet I feel he just glosses over some EXTREMELY Important aspects of ignorance before self-realization.James (ram) on the other hand is very thorough and absolutely on the money everytime ,of course the saying is the truth ,that it takes one to know One.


  7. Michael Reuben Aaron

    I passed through pure beauty ,and also I was reading a tabloid newspaper and I literally saw through hell i.e I saw that the famous sports stars are in hell with their ego pride ,and I knew that I is ever free from now on.This was not some momentary vision it was and is a complete transformation of EVERYTHING That I am.thankyou from the Rock-Bottom of my soul James (ram) you have been my final bellyache(teacher).”Your” work is sublime superlative in everyway. Can you spot the latent rajas energy in me? I am working on it.I am just so passionate about enlightenment is all my dear dear friend.Ramana Maharshi helps me everyday to so to speak become a better sage.I recently visited tirivanamalai and felt Bhagavans AMAZING GRACE As i’m sure you have.He was (in your words) simply OFF THE SCALE!!!!


  8. Michael Reuben Aaron

    I do your enlightenment quiz from “time to time” and I mostly get 96 or there abouts ,when I first attempted it and my knowledge of vedanta wasnt as strong as now, i got 84 which told me that I am realised but had a few things to “get” in order to be a better teacher.I am a spiritual teacher based in Liverpool England and have been teaching friends who are ready for many years,I have helped to change a few lives already, yet I am no swami chinmayananda!My happiness which is pure love can and does transform lives ,this has been said to me many times,this is in NO WAY A BOAST By the way Ram, my dear dear RAM.When the ‘world’ was ready for “my” enlightenment it occured quite naturally,which is a beautifully true thing to say ,and you my friend are the one that said it and opened thine eyes to that very important aspect of spirituality.As I keep on saying I cannot thank the self (you) enough for all you have done for me (humanity itself)( life itself) ,well done 10 out 0f 10!


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